Notes
Short field notes from application analytics engagements — written for product and engineering partners.
Stop naming events after screens alone
Screen-only event names collapse when flows share UI. Name the user intent instead.
A funnel step is a definition, not a chart
Agree the step meaning in writing before you ask engineering to instrument it.
Release checklists beat heroic dashboards
A short QA pass after each ship prevents silent analytics breakage more than another chart.