Process

A clear path from first message to a measurement system your team can maintain. No dashboards sold as magic — just sequenced work you can follow.

We clarify which product questions must be answered — activation, conversion, retention, or release safety — and which tools you already use.

Screens, flows, and background jobs are mapped against current events. Gaps, duplicates, and naming drift are listed without blame.

Event names, properties, and identity rules are proposed in a shared document your engineers can implement without guesswork.

QA scripts, funnel definitions, and an ownership map ship with a walkthrough so weekly releases do not silently break measurement.